Marketing cameras to b2b has failed so it might be difficult to market the printers. Download free data driven, tables, graphs, corporate business model templates and more. Thousands of ppt templates easy to edit with highquality slides, created by top designers around the world. Royal gold being targeted to a broader audience for very special occasions, e. Under daniel carp, fishers successor as ceo, kodak made its move in the digital camera market, with its easyshare family of digital cameras. Using information from at least three different sources, describe the elements of the marketing mix. Kodak got photography out of studios and into family life.
Jun 09, 2017 it needed competencies, marketing, and technology kodak next, 2016. Jan 14, 2019 of course, not all slides are created equal and theres no shortage of decks that just arent worth your time. May 26, 2010 kodak reopens after two years slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Digital marketing objectives digital marketing is a technique used to build better customer relationships, trust, and brand value through various online activities.
Eastman kodak is a technology company focused on imaging. Having failed to react promptly to the change of market tides, kodak suffered from bankruptcy in 2012, and reemerged as a company focusing. Stricker presents cro as the 4 riders of the apocalypse. Agenda about kodak current big picture implications revised big picture conclusions 3.
Remove this presentation flag as inappropriate i dont like this i like this remember as a favorite. Try the latest version of chrome, firefox, edge or safari. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a certain goal that the company would like to attain. The adobe flash plugin is needed to view this content. The rise and fall of kodak s moment 16 march 2012 kodak color film. Scan and save 35mm, 126, 110, super 8 and 8mm film negatives and slides. Kodak ektar was a premium product of kodak which was used professionally. Executive summary the purpose of this marketing plan is to improve kodaks business and. United states canada afghanistan albania algeria american samoa andorra angola anguilla antarctica antigua and barbuda argentina armenia aruba australia austria azerbaijan bahamas bahrain bangladesh.
The materials will largely involve journals, books, and periodicals. Mindy weinstein engaging content marketing for boring industries. Feb 26, 2012 kodak got photography out of studios and into family life. The strategic marketing process represents a set of steps a marketer goes through to develop a. The threats in the swot analysis of kodak are as mentioned. If you continue browsing the site, you agree to the use of cookies on this website. He walks you through an uncomplicated method for conversion optimization that anyone can use to get more of whatever it is youre after. The next strategic landmark was the development and implementation of the digital strategy, which focused on the imaging. Design a marketing strategy in a way so as to convert the sampler customers to loyal customers of kodak. The great yellow father of photography is back in the game, but with a very different strategy. A fresh content which is optimized for all platforms and devices, which can connect with your clients, moves and excites them to enable social sharing, can be the best digital media. The marketing objectives indicate what the firm wants to achieve.
It needed competencies, marketing, and technology kodak next, 2016. Companies such as kodak carefully plan the implementation of their marketing strategies to adjust to changes in the environment, the competition, and their customers. Download the best free powerpoint templates to create modern presentations. Convert film negatives and slides to jpegs in seconds. Ek is a multinational us corporation which produces imaging and photographic materials and equipment. Digital marketing strategy powerpoint template by slidehack. Definition digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. A marketing campaign, though, will not be a great one without a wellcreated marketing plan, which are offered here to be download and used as a guide to your liking. A free powerpoint ppt presentation displayed as a flash slide show on id. Jan 23, 2012 kodak marketing executives were adept at weaving the brand into the fabric of america for generations. Kodak offered 4 different product range each with different prices to capture the maximum market.
Discover all the ppt resources and choose the ideal one for your presentation. Marketing 300group 3amanda lohman, abby williams, eric zhang, charlotte rath and cyrillebourdeaux 2. Kodak reopens after two years slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This always has been an eyeroller to me and ignores the reality of. For customer support for consumer products, please visit the support page. Ppt developing successful marketing and corporate strategies powerpoint presentation free to download id. Understanding how it did this is vital to grasping the reasons for its failure. Free powerpoint templates download free powerpoint backgrounds and powerpoint slides on kodak. It includes various types of infographics, charts, diagrams and etc. In 1893 the kodak girl, a character embodying independence and. The fully editable mockups will suit a wide range of purposes. Aug 24, 2012 the bad news is that kodak appears to want to further its consumer line of printers that use cheap ink as a marketing scheme. Ppt kodak powerpoint presentation free to download id. It has lost major market share since digital adoption.
Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. There are lessons to be learned by looking more closely to the story. Kodak also deals in imaging and camera products, kodak should adopt new designs and new technology for its products which will add value to its pricing. Apr 12, 2020 the threats in the swot analysis of kodak are as mentioned. Download marketing powerpoint templates and popular marketing diagrams that you can use to make presentations in microsoft powerpoint 2007, 2010 and 20. The moment it all went wrong for kodak the independent. This digital marketing strategy ppt presentation template contains various sources that are necessary and useful to make your presentation professional and effective. Ppt polaroidkodak powerpoint presentation, free download id. Cheaper technology coming in and price wars from competitors can reduce kodaks market share.
Kodak shares fall by more than 80 per cent, partly because the company struggles to meet pension costs for its employees. Simply download them and try how these are structured by yourself. Goals assumptions strategic resources stakes in the instant market slideshow. Kodak failed by asking the wrong marketing question. Ppt eastman kodak powerpoint presentation, free download id.
Here you will find the best powerpoint templates and themes to make slides on any topic related to marketing. Add your email to receive updates on the latest news and developments about carestream dental. Six staged customer journey map diagram powerpoint slides, customer journey mapping powerpoint slide design templates, icons for globe travel modes powerpoint slides, product development journey powerpoint. Marketing strategy of eastman kodak management paradise. Perez, chairman and chief executive officer of eastman kodak co, announced in new york. So if you need to make a good marketing plan, there are a lot of choices that can be downloaded here, if you just click on the download button on the one that you like.
Download digital marketing strategy powerpoint template presentation templates by slidehack. Free collection 47 marketing templates picture free. This presentation includes information about eastman kodak company and. Quickly rising digital space can reduce business of kodak. Kodak case presentation free download as powerpoint presentation. Digital marketing strategy ppt creative powerpoint. Here are some great example of marketing plans that you can download and make a guide to making yours. Ive done the heavy lifting for you and found 40 of the best marketing slide decks to watch and share. Our site is great except that we dont support your browser. Timelines roadmaps swot agenda process marketing dashboard data. Subscribe to envato elements for unlimited presentation templates downloads for a single monthly fee. Kodak did too, and that didnt prevent the rochester film giant from disappearing. The bad news is that kodak appears to want to further its consumer line of printers that use cheap ink as a marketing scheme.
Free powerpoint templates download free presentation. By targeting non photographers, kodak created a huge market. Every day, we focus on your growth, helping you make, manage and move information and images. The reason why materials discussing the success and failure of kodaks competitors and other commercial firms will be considered in this study is because most of the factors affecting the competitiveness of firms are common. Marketing strategy is the complete and unbeatable plan, designed specifically for attaining the marketing objectives of the business. Kodak ektar being targeted to professionals and serious amateurs. The rise and fall of kodaks moment 16 march 2012 kodak color film. The kodak product was marketed, in the beginning, at women, who often took a central role in advertising.
Objective reach the right audience engage with your audience. Website blogs email marketing social media online advertising and lots more. The 20 free instagram theme that you can find listed in this post were all taken from dribble. New digital cameras must have multiple features that meet customer needs. Ppt kodak powerpoint presentation free to download. Mitxico magtubo julie anne catherine villagracia about kodak kodak is one of the most famous and. A good marketing strategy will be followed well with the help of a marketing plan. Failed strategies and the death of kodak marketwatch. Marketing strategy forms an integral part of the marketing planning. And the company that for decades had its little yellow boxes on store shelves around. Hundreds of free powerpoint templates updated weekly. Developing innovative new capture, scanning and output technologies, creating workflow solutions and networks that drive demand. This content was copied from view the original, and get the alreadycompleted solution here. Swot strengths research division quality brand recognition weaknesses lumbering giant.
Eastman kodak companys marketing education center, rochester, n. Kodak marketing executives were adept at weaving the brand into the fabric of america for generations. Here is the swot analysis of kodak which is a technology company most known for its polaroid cameras. Discuss marketing strategy of eastman kodak within the marketing management forums, part of the publish upload project or download reference project category. Weakness are the areas where eastman kodak company can improve upon. Website blogs email marketing social media online advertising. Weakness of eastman kodak company internal strategic factors. For instance, fujifilm opened factories in the usa in the 80s, and it dared to challenge the kodak marketing empire on its backyard when it won the. The next strategic landmark was the development and implementation of the. Digital marketing slide deck is a powerpoint template design that you can use to make presentations on digital marketing and social media it contains a dark theme design for powerpoint and create layouts that you can use to present social media performance indicators like the number of shares by social network. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organizations tactics. In fact, at its peak, kodak captured 90% of the us film market and was one of the worlds. On a shelf in his office in cambridge judge business school, dr kamal munir keeps a kodak. Kodak back from bankruptcy, with new sales strategy.
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